![]() In true rap form, the title of the project was a bit of embellishment that became a self-fulfilling prophecy. Enter The Dynasty Album: Roc La Familia, an album that turned 20 years old on Saturday. ![]() The next thing for the Brooklynite to do was to use his hard-earned star power to entrench his Roc-A-Fella signees. He and his Roc cofounders Dame Dash and Kareem “Biggs” Burke were out to be moguls. He was undeniably on the top-tier of mainstream rap.īut being the biggest rapper in the world wasn’t Jay’s only goal. ![]() He was one of the biggest reasons for Def Jam’s commercial resurgence, and the label’s legendary 1999 tour was named after his “Hard Knock Life” hit. Carter projects sold five and three million copies respectively. The Brooklyn rhymer had long been respected in the streets, but his Vol. Jay-Z had climbed to the top of the commercial mountain by 2000.
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